Marketing

Make Better Decisions. Get a Clear View of Your Customer.

Many businesses are overwhelmed with large amounts of customer data. A successful business needs the ability to transform customer data into clear, actionable knowledge and respond quickly to changing customer needs and preferences.

Microsoft Dynamics CRM is a flexible platform including out-of-the-box features that Inetium can customize, develop, and integrate with key line-of-business applications to manage customer data.

How Inetium can help you build profitable relationships with your customers

Marketing Campaigns Plan marketing campaign strategy based on budgets and expenses, promotion codes, target products, marketing collateral, and more.		Marketing Campaign Templates Create a campaign and re-use it as a template for future campaigns.
List Generation Create and manage lists for specific campaigns or for future use by any campaign. Create lists using existing customer information or importing contact information from various sources into a single repository.		Campaign Management Track campaign activities, import leads, convert leads to opportunities, view cost and performance data, and more.
List Qualification Query lists to locate accounts that meet specific criteria.		Marketing Reports/Analytics View campaign performance reports; assess campaign success based on opportunities, cost versus payoff, and other criteria; and analyze marketing results.

Polaris

The Inetium solution, featuring Microsoft Dynamics CRM 3.0 and Microsoft Office SharePoint Server 2007, provides Polaris support representatives with a single, consolidated view of all calls related to a specific customer, dealer or vehicle.

United Way

Microsoft Dynamics CRM, implemented by Inetium, improves donor connections and improves fundraising efforts. The Greater Twin Cities United Way sales staff was spending up to four hours per day doing paper based or manual activities. Microsoft CRM frees up the majority of this time to allow these same staff people more client and donor face time.

Inetium CRM Blog

Minnesota CRM User Group